Examlex
In an attempt to become more environmentally conscious, a woman changes her lifestyle. She begins to grow the majority of her own food in her yard without using pesticides or synthetic fertilizers, she walks rather than taking the car for trips shorter than 5 kilometers, and she uses solar and wind for her power. By taking these actions, she is
Product Advertisements
Advertisements that focus on selling a product or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder.
Nonpersonal Communication
Any form of message dissemination that does not involve direct personal contact, including mass media advertising, sales promotions, and public relations.
Identified Sponsor
In advertising, a sponsor whose name and identity is known and disclosed in the message to inform or persuade the audience.
Advertising
The action of calling public attention to products, services, needs, etc., through paid announcements by an identified sponsor.
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