There Are Several Problems Associated with the Test- Retest Approach

question 106

Multiple Choice

There are several problems associated with the test- retest approach to determining reliability. If measuring respondents' attitude toward low- fat milk may cause them to become more health conscious and develop a more positive attitude toward low- fat milk, then there is a problem with .

• A) the time interval between testing
• B) the first measurement having a carryover effect to the second or subsequent measurements
• C) the initial measurement altering the characteristic being measured
• D) it being impossible to make repeated measurements

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Definitions:

External Good

Often misinterpreted; should likely be "external good," relating to positive externalities, benefits received by those not directly involved in a transaction.

Nonrival-in-consumption

A property of a good whereby one person's consumption does not diminish the utility of that good for others.

Consumption

The process by which goods and services are used up by consumers, reflecting the end use of products and services in an economy.

Nonpaying Customers

Individuals or entities that receive goods or services without providing payment or compensation.