When Developing Scales for International Research, the Researcher Must Pay

question 97

Multiple Choice

When developing scales for international research, the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used. Which of the following should be of concern to the marketing researcher when developing scales for international research?

• A) Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture.
• B) Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures.
• C) It is critical to establish the equivalence of scales and measures used to obtain data from different countries.
• D) All of the above are correct.

---

Definitions:

Decrease in Supply

A reduction in the total amount of a given good or service that is available to consumers, often leading to higher prices.

Demand for Movies

The desire or preference of consumers to watch movies, which can be influenced by factors such as price, quality, and accessibility.

Labor-Saving Technology

Technology that reduces the amount of labor required to produce goods or services, often leading to increased efficiency.

Equilibrium Quantity

At the market equilibrium price, the amount of goods or services provided matches the amount that is demanded.