Consider a Scale from 1 to 100 for Locating Consumers

question 36

Multiple Choice

Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un) favorableness, with 1 = extremely unfavorable, and 100 = extremely favorable. is the actual assignment of a number from 1 to 100 to each respondent. is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

• A) Ranking; Measurement
• B) Measurement; Scaling
• C) Scaling; Ranking
• D) Scaling; Measurement

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Definitions:

Wave-cut Platform

A flat, often wide area at the base of a cliff created by the erosion of waves at the shore.

Estuaries

Coastal bodies of water where fresh water from rivers meets and mixes with salt water from the ocean.

Irregular Coast

A coastline that has a complex shape, often characterized by numerous bays, peninsulas, and inlets.

Submarine Canyons

Steep-sided valleys cut into the seabed of the continental slope, sometimes extending well onto the continental shelf.