Which Statement Is Not Correct Concerning International Marketing and the Use

question 50

Multiple Choice

Which statement is not correct concerning international marketing and the use of comparative scaling techniques?

• A) In some developing countries, preferences can be best measured by using ordinal scales.
• B) Respondents in many developed countries, due to higher education and consumer sophistication levels, are quite used to providing responses on interval and ratio scales.
• C) Opinion formation may not be well crystallized.
• D) None of the above statements is incorrect.

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Definitions:

Divorce

The formal termination of a marriage through a court or authorized entity.

Polygamy

A marriage system in which an individual has multiple spouses at the same time.

Social Organization

The structured arrangement of societal roles and responsibilities, forming the framework within which society operates.

Authority

The right or power to give orders, make decisions, and enforce obedience, often within a specific context such as governmental, organizational, or familial environments.