If Respondents Are Asked to Allocate 100 Points to Attributes

question 88

Multiple Choice

If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.

• A)constant sum
• B)q-sort
• C)paired comparison
• D)rank order

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Definitions:

Connectionism

An approach in cognitive science that models mental or behavioral phenomena as the emergent processes of interconnected networks of simple units.

Exemplar View

A perspective in psychology that suggests the classification or recognition of objects occurs by comparing them to a collection of specific examples or instances stored in memory.

Prototype View

A theory in cognitive science suggesting that mental categorization is based on the best or most typical example of a category.

Lexicon

A vocabulary of a language, person, or branch of knowledge, including words and expressions as well as their meanings.