Consider a Scale from 1 to 100 for Locating Consumers

question 36

Multiple Choice

Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un) favorableness, with 1 = extremely unfavorable, and 100 = extremely favorable. is the actual assignment of a number from 1 to 100 to each respondent. is the process of placing the respondents on a continuum with respect to their attitude toward department stores.

• A) Ranking; Measurement
• B) Measurement; Scaling
• C) Scaling; Ranking
• D) Scaling; Measurement

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Definitions:

Shape

In chemistry, refers to the geometric arrangement of atoms in molecules or crystal structures.

Stearic Acid

A saturated fatty acid found in various animal and vegetable fats, widely used in the manufacture of soaps and cosmetics.

Carbon Atoms

The fundamental building blocks of organic molecules, characterized by their ability to form four covalent bonds.

Arachidic Acid

A saturated fatty acid with a 20-carbon chain, found in certain plant oils and the fat components of some animals.