Which of the Following Is Not a Type of Non-

question 10

Multiple Choice

Which of the following is not a type of non- comparative scale?

• A) Likert
• B) semantic differential
• C) constant sum
• D) both A and C

---

Definitions:

Lower Risk

A situation or decision that involves reduced exposure to potential loss, damage, or negative outcomes.

Value Proposition

A declaration that encapsulates the reasons a consumer would purchase a product or utilize a service, emphasizing its distinctive benefits compared to rival offerings.

Customer Needs

The desires, requirements, or necessities that consumers express, which drive their purchasing decisions.

Competitors' Offerings

The products or services provided by rival companies within the same market.