There Are Three Primary Scales of Measurement: Nominal,ordinal,and Ratio

question 19

True/False

There are three primary scales of measurement: nominal,ordinal,and ratio.

---

Definitions:

Marketing Methods

Strategies and techniques used to promote, sell, and distribute a product or service to consumers.

Cold Calls

A sales technique involving unsolicited calls or visits to potential customers who have not previously expressed interest in the offered product or service.

Direct Mail

A marketing strategy that involves sending promotional materials or advertisements directly to potential customers through postal mail.

Qualified Prospects

Potential customers who have been evaluated and found to have a high likelihood of needing and purchasing a product or service.