Which of the Following Is Not True About the Debriefing

question 83

Multiple Choice

Which of the following is not true about the debriefing procedure?

• A) Inform the respondents at the beginning that the experiment has been disguised.
• B) After the data have been collected, the true purpose of the study and the nature of the disguise should be fully explained to the respondents and they should be given an opportunity to withdraw their information.
• C) Debriefing can alleviate stress and make the experiment a learning experience for the respondents.
• D) Both A and C are not true.

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Definitions:

Promotional Mix

The combination of communication tools an organization uses to convey a clear, consistent, and compelling message about its brand and products.

Buyer Confidence

The degree of optimism that consumers feel about the overall state of the economy and their personal financial situation.

Product Life Cycle

The progression of a product through stages from introduction to growth, maturity, and decline, impacting marketing and production strategies.

Promotional Objective

This is the goal or desired outcome that a company aims to achieve through its promotional activities, such as increasing brand awareness or boosting sales.