Which Statement Is Not True Concerning a Standard Test Market

question 96

Multiple Choice

Which statement is not true concerning a standard test market?

• A) Test markets are selected and the product is sold through regular distribution channels.
• B) Where external validity is important, at least four test markets should be used.
• C) It is a one- shot case study.
• D) All statements are correct.

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Definitions:

Legislation

Laws that have been enacted by a governmental body or legislature.

Business Legislation

Laws that govern how businesses can operate, including regulations on company formation, taxation, and employment.

Substantially Reduce Competition

Actions or situations that significantly decrease the level of competition within a market or industry.

U.S. Sentencing Commission

An independent agency of the judicial branch of the U.S. government, responsible for establishing sentencing policies and practices for the federal courts.