The Most Serious Disadvantage of Observation Is

question 5

Multiple Choice

The most serious disadvantage of observation is .

• A) observational data is often time consuming and expensive, and it is difficult to observe certain forms of behavior, such as personal activities.
• B) the reasons for the observed behavior may not be determined because little is known about the underlying motives, beliefs, attitudes, and preferences.
• C) observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior.
• D) if the observed phenomenon occurs frequently or is of short duration, observational methods may be cheaper and faster than survey methods.