Table 63 in the Text Provides a Comparative Evaluation of Survey

question 76

Multiple Choice

Table 6.3 in the text provides a comparative evaluation of survey methods. Which two methods are shown as low on the quantity of data criteria?

• A) traditional telephone interviews; computer assisted telephone interviews (CATI)
• B) Internet; mall intercept interviews
• C) computer assisted telephone interviews (CATI); mall intercept interviews
• D) in- home interviews; mall intercept interviews

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Definitions:

Criticisms

The expression of disapproval based on perceived faults or mistakes, or the analysis and judgment of merits and faults.

Inelastic Demand

A situation where the demand for a good or service is relatively insensitive to changes in price, meaning that percentage changes in price lead to smaller percentage changes in the quantity demanded.

Substitution Effect

The substitution effect occurs when consumers replace more expensive items with less costly alternatives as prices change.

Diminishing Returns

A principle stating that if one factor of production is increased while others are held constant, the additional output generated will eventually decrease.