Depth Interviews Suffer from Many of the Disadvantages of Focus

question 98

Multiple Choice

Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent. Which of the following disadvantages is not shared with focus groups?

• A) The data obtained are difficult to analyze and interpret.
• B) Skilled interviewers capable of conducting depth interviews are expensive and difficult to find.
• C) The lack of structure makes the results susceptible to the interviewer's influence.
• D) All of the above are shared with focus groups.

Understand and apply the concept of break-even analysis in various business scenarios.

Calculate the break-even point in both units and total sales dollars.

Analyze the impact of sales mix changes on the break-even point.

Calculate the margin of safety in both dollars and percentage terms.

---

Definitions:

Position

The location or orientation of an object or individual in relation to its surroundings.

-trophy

The suffix "-trophy" relates to growth and is used to form nouns indicating the nourishment or development of a particular part or organ (e.g., hypertrophy, atrophy).

Atrophy

The wasting away or decrease in size of an organ or tissue due to disease, injury, or lack of use.

Nourishment

The substances required by organisms to stay alive, grow, and maintain their health.