Projective Techniques Are Used Less Frequently Than Unstructured Direct Methods

question 82

Multiple Choice

Projective techniques are used less frequently than unstructured direct methods (focus groups and depth interviews) . A possible exception may be _ , which is used commonly to test brand names and occasionally to measure attitudes about particular products, brands, packages, or advertisements.

• A) word association
• B) story completion
• C) cartoon tests
• D) sentence completion

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Definitions:

Synchrony

A simultaneous action or occurrence, or the coordination of events to operate in unison, often observed in human interactions and natural processes.

Infant

A very young child or baby, typically under one year of age, at the early stages of development.

New York Longitudinal Study

The New York Longitudinal Study is a research project that tracked the developmental characteristics of children from infancy into adulthood to understand personality development.