Projective Techniques Are Used Less Frequently Than Unstructured Direct Methods

question 82

Multiple Choice

Projective techniques are used less frequently than unstructured direct methods (focus groups and depth interviews) . A possible exception may be _ , which is used commonly to test brand names and occasionally to measure attitudes about particular products, brands, packages, or advertisements.

• A) word association
• B) story completion
• C) cartoon tests
• D) sentence completion