Laddering Requires Interviewers to Be Trained in Specific Probing Techniques

question 73

True/False

Laddering requires interviewers to be trained in specific probing techniques in order to develop a meaningful "mental map" of the consumer's view toward a target product.

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Definitions:

Human Resource Planning

The process of forecasting an organization’s future demand for, and supply of, the right type of people in the right number.

Short-Term Change

Alterations or adjustments within an organization that are expected to take place or have effects over a brief period.

Forecasting Techniques

Various methods utilized to estimate or predict future trends based on current data and analysis, applicable in finance, weather prediction, supply chain management, and more.

Planned Change

A deliberate effort to improve a system or process according to a specific set of objectives.