Creating a Marketing Database Involves All of the Following Steps

question 19

Multiple Choice

Creating a marketing database involves all of the following steps except .

• A) enhancing consumer purchase information by overlaying it with demographic and psychographic information
• B) analyzing information in terms of a customer's activity over the life of the business relationship
• C) transferring raw sales information to a microcomputer
• D) none of the above

---

Definitions:

Policy Leadership

The role or actions of leading and navigating the development, implementation, or advocacy of public policies, often involving envisioning policy changes and mobilizing resources or support.

Human Condition

The characteristics, key events, and situations which compose the essentials of human existence, such as birth, growth, emotionality, aspiration, conflict, and mortality.

Policy Practice

The application of policy analysis, development, and advocacy skills in professional practice to influence public policy.

Policy Advocacy

The act of arguing in favor of, or against, policies in order to influence public opinion or policy decisions at various levels of government.