Based on the Criteria for Evaluating Secondary Data Shown in Table

question 40

Multiple Choice

Based on the criteria for evaluating secondary data shown in Table 4.2 in the text, the data collected by Nielsen Media Research may be suspect because of all of the following criteria except .

• A) error/accuracy
• B) objective
• C) dependability
• D) specification/methodology

---

Definitions:

Dependent Variable

A variable whose value is influenced or determined by one or more independent variables in an experiment or analysis.

Independent Variable

A variable in an experiment or model that is manipulated or changed to observe its effects on the dependent variable.

Procter & Gamble

An American multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and hygiene products.

Old Spice

A brand of male grooming products known for its distinctive fragrance and creative advertising campaigns.