Combines Geography with Demographic Information and a Company's Sales Data

question 25

Multiple Choice

combines geography with demographic information and a company's sales data or other proprietary information to develop thematic maps.

• A) Single- source data
• B) Thematic mapping
• C) Computer mapping
• D) Demographic mapping

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Definitions:

Ethnographic

Relating to the systematic study of people and cultures from the perspective of the subject, through participant observation and other immersive techniques.

Participant

An individual actively involved in a process or activity, such as a market research study, workshop, or a collaborative project.

Laddering

A technique used in marketing research to uncover consumers’ values and motivations by exploring the reasons behind their product choices and preferences.

Depth Interviews

A qualitative research method involving detailed, one-on-one discussions to explore the respondent's personal perspective on a specific subject.