You Work for Innovative Focus, an Internationally Recognized Consulting Firm

question 32

Multiple Choice

You work for Innovative Focus, an internationally recognized consulting firm. You are working on the Waterpik account to help them with finding their next successful product. You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs. You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies. What type of research are you conducting in your meetings with Waterpik?

• A) causal research
• B) exploratory research
• C) simple research
• D) descriptive research

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Definitions:

Regular Basis

A recurring or habitual schedule or frequency at which an action or event occurs.

Phased Retirement

Describes a work arrangement allowing employees to gradually reduce their working hours as they approach retirement, often to balance personal needs and organizational demands.

Old Age Security (OAS)

a government-sponsored pension plan designed to provide a monthly income to senior citizens, aiming to ensure they can maintain a basic standard of living in retirement.

Internet Usage

The activities and behaviors of individuals while online, encompassing various actions like browsing, shopping, communicating, and information gathering.