If, for Example, in Many Countries, the Number of Brands

question 55

Multiple Choice

If, for example, in many countries, the number of brands available in a given product category is limited and, in other countries the dominant brands have become generic labels symbolizing the entire product category, the researcher might have a problem with ________.

• A)construct equivalence
• B)scalar equivalence
• C)operational equivalence
• D)linguistic equivalence

---

Definitions:

Media Relations

The aspect of public relations that deals with establishing and maintaining a positive image through media outlets including newspapers, television, and online platforms.

Political Setting

The environment or context related to government, policy-making, and political actors or institutions.

Financial Support

Monetary assistance provided to individuals, organizations, or countries in need.

Thromboembolism Deterrent

Any measure or treatment used to prevent the formation or migration of blood clots, reducing the risk of venous thromboembolism.