Promotional Sales Are an Integral Component of Marketing Effort in the United

question 65

Multiple Choice

Promotional sales are an integral component of marketing effort in the United States. On the other hand, in countries with shortage economies, where the market is dominated by the sellers, consumers view sales with suspicion because they believe that the product being promoted is of poor quality.This situation displays a lack of ________.

• A)conceptual equivalence
• B)item equivalence
• C)functional equivalence
• D)category equivalence

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Definitions:

Psychosexual Stage

A concept in Freudian psychology that describes phases during childhood where the libido is focused on different body parts.

Defense Mechanism

Psychological strategies developed by the unconscious mind to protect an individual from anxiety or unacceptable thoughts and feelings.

Fixation

In psychoanalytic theory, an obsessive interest or attachment to a developmental phase or aspect of personal interaction.

Free Association

A psychoanalytic technique in which a patient says whatever comes to mind without censorship as a way to explore unconscious thoughts and feelings.