Ethical Issues Arise When

question 11

Multiple Choice

Ethical issues arise when .

• A) a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
• B) the marketing research problem is defined to suit hidden agendas
• C) client firms such as tobacco companies, use marketing research findings to formulate questionable marketing programs
• D) All of the above are correct.

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Definitions:

Normed

Refers to the process of standardizing a test or assessment by administering it to a specific group and using the results as a reference for interpreting individual scores.

Accommodations

Accommodations are adjustments or modifications provided to individuals with disabilities or special needs to enable them to participate fully in an activity or setting, such as in testing or in the workplace.

Modifications

Adjustments or changes made to environments, tasks, or procedures to enable individuals to participate fully.

Standardization

The process of establishing uniform procedures for using an assessment so that the observation, administration, equipment, materials, and scoring rules remain the same for all who are administered the test.