If Managers Evaluate the Quality of the Entire Project Based

question 34

Multiple Choice

If managers evaluate the quality of the entire project based on the quality of the report and presentation, which reason for the importance of the report and presentation most applies?

• A) Management decisions are guided by the report and the presentation. The researcher should assist the client in evaluating the research process in retrospect.
• B) The report and presentation are the tangible products of the research effort.
• C) Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
• D) The involvement of many marketing managers in the project is limited to the written report and the oral presentation.

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Definitions:

Industrial-Organizational Psychologist

A professional who applies psychological principles to the workplace to solve problems and improve the quality of work life, including areas of hiring, employee motivation, and organizational development.

Random Sequence

A series of numbers or letters in which each element has an equal probability of occurring and the occurrence of one element does not affect the probability of the others.

Coin Tosses

A simple randomness process used for deciding between two equally likely outcomes by flipping a coin.

Hindsight Bias

The inclination to think, upon discovering a result, that it was predictable in hindsight, referred to as the "knew-it-all-along" effect.