Which Statement Is Not True Concerning the Guidelines for Reading

question 13

Multiple Choice

Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?

• A) The report should assume that the reader has prior knowledge of the problem situation and all the relevant information.
• B) Factors that limit the generalizability of the findings, such as the nature and representativeness of the sample, mode and time of data collection, and various sources of error should be clearly identified.
• C) The interpretation of the basic results should be differentiated from the results per se.
• D) The report should include a discussion of the information needs, data- collection methods, scaling techniques, questionnaire design and pre- testing, sampling techniques, and fieldwork.

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Definitions:

Social Security Tax

A mandatory payroll tax collected to fund the Social Security program, providing retirement, disability, and survivors' benefits.

Medicare Tax

A federal tax that funds the Medicare program, which is withheld from an employee's paycheck and also matched by the employer.

FICA Tax

A federal tax in the United States that funds Social Security and Medicare, contributed by both employees and employers.

Tax Withheld

The portion of an employee's income that an employer sends directly to the government as a payment of income taxes.