If Managers Evaluate the Quality of the Entire Project Based

question 34

Multiple Choice

If managers evaluate the quality of the entire project based on the quality of the report and presentation, which reason for the importance of the report and presentation most applies?

• A) Management decisions are guided by the report and the presentation. The researcher should assist the client in evaluating the research process in retrospect.
• B) The report and presentation are the tangible products of the research effort.
• C) Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
• D) The involvement of many marketing managers in the project is limited to the written report and the oral presentation.

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Definitions:

Median

The middle value in a data set when the values are arranged in ascending or descending order, or the average of the two middle values if there is an even number of values.

Skewed

Describes data that is not symmetrically distributed, often leaning more heavily towards one side of the scale.

Large Coffee Prices

The cost associated with purchasing larger sizes of coffee beverages from cafes or coffee shops.

Gap

The difference or discrepancy between two points, figures, or elements, often used to identify missing pieces or disparities.