Conjoint Analysis Could Be Used for All of the Marketing

question 18

Multiple Choice

Conjoint analysis could be used for all of the marketing applications below except .

• A) estimating market share of brands that differ in attribute levels
• B) determining the relative importance of attributes in the consumer choice process
• C) determining the composition of the most preferred brand
• D) used as a general data reduction tool

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Definitions:

Sensorimotor Development

The stage in infant development spanning from birth to about two years of age, where children experience the world through their senses and actions (movements).

Object Permanence

Recognition that objects continue to exist when they are not in view.

Locomotive Ability

The capability to move or travel from one place to another, often used in reference to motor skills development in children.

Motor Ability

The capacity to perform movements and tasks involving muscle activity, ranging from gross (large muscle groups) to fine (small muscle groups) motor skills.