The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 67

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does α_ij represent?
U(X) =
M
Σ
I=1
Ki
_Σ ^αij^Xij j=1

• A) 1 if the jth level of the ith attribute is present, or 0 otherwise
• B) the part- worth contribution or utility associated with jth level (j, j=1, 2, ...k_i) of the ith attribute (i, i=1, 2,...m)
• C) number of attributes
• D) number of levels of attribute i

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Definitions:

Overall Scheme

a comprehensive plan or strategy that outlines the main objectives and methods to achieve them, covering all aspects of a project or organization.

Team's Task

The specific duty, project, or challenge assigned to a group of individuals collaborating together.

Sports Teams

Organized groups of athletes who compete together in a specific sport.

Individual Performance

The measure of output or achievements of a single person within a specific timeframe, often evaluated in the context of their role or job description.