Which Statement Is True About the Full- Profile Approach to Constructing

question 46

Multiple Choice

Which statement is true about the full- profile approach to constructing conjoint analysis stimuli?

• A) It is possible to reduce the number of paired comparisons by using cyclical designs.
• B) The advantage of pair- wise is that it is easier for the respondents to provide judgments on the paired comparisons.
• C) The disadvantage of pair- wise is that it requires more evaluations than the full- profile approach.
• D) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.

---

Definitions:

Profit and Loss Basis

Profit and Loss Basis is a method of accounting that records revenues and expenses as they are earned or incurred, used to determine a company's financial performance over a period.

Liquidation Expenses

Costs associated with converting assets into cash or paying off debt during the winding up of a business.

Book Value

The net value of a company's assets minus its liabilities, often used to assess if a stock is under or overvalued.

Final Settlement

The conclusive resolution of a financial contract's obligation, often through payment or the transfer of assets.