Which of the Following Statements Is Not True Concerning Conjoint

question 25

Multiple Choice

Which of the following statements is not true concerning conjoint analysis?

• A) Conjoint analysis attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.
• B) Unlike multidimensional scaling, conjoint analysis relies on respondent's objective evaluations.
• C) Conjoint analysis seeks to develop the part- worth or utility functions describing the utility consumers attach to the levels of each attribute.
• D) The underlying assumption is that any set of stimuli, such as products, brands, or stores, is evaluated as a bundle of attributes.