Which of the Following Is a Way to Interpret the Configuration

question 3

Multiple Choice

Which of the following is a way to interpret the configuration or spatial map?

• A) examine the coordinates and relative positions of the brands
• B) examine variables that load high on a factor
• C) profile dimensions in terms of variables that were not used in the MDS procedure
• D) examine dimension centroids

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Definitions:

Emotional Distress

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Injurious Falsehood

A false statement made maliciously that causes actual damage to a person's business or property.

Trade Secret

Information, including a formula, practice, process, design, instrument, pattern, or compilation of information, that is not generally known and that a business can keep confidential to gain an economic advantage over competitors or customers.

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