In MDS, at Minimum, Brands or Stimuli Should Be Included

question 32

Multiple Choice

In MDS, at minimum, brands or stimuli should be included so as to obtain a well- defined spatial map. Including more than _ brands is likely to be cumbersome and may result in respondent fatigue.

• A) 8; 20
• B) 6; 20
• C) 8; 25
• D) 6; 25

---

Definitions:

Crystallized Intelligence

The ability to use learned knowledge and experience.

Fluid Intelligence

The skill of logically addressing and resolving challenges in unfamiliar scenarios without the aid of existing knowledge.

Adult Years

This phase of human life follows adolescence and spans the period from the early 20s to old age, characterized by mature cognitive, emotional, and social development.

Menopause

The period in a woman's life, typically occurring between 45 and 55, when she stops menstruating.