The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between

question 67

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does α_ij represent?
U(X) =
M
Σ
I=1
Ki
_Σ ^αij^Xij j=1

• A) 1 if the jth level of the ith attribute is present, or 0 otherwise
• B) the part- worth contribution or utility associated with jth level (j, j=1, 2, ...k_i) of the ith attribute (i, i=1, 2,...m)
• C) number of attributes
• D) number of levels of attribute i

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Definitions:

Media Richness

The ability of information transmission channels to effectively convey complex messages.

Real-time Transactions

Financial or other transactions that are completed instantly at the moment they are initiated, without any delay.

Collaborative Filtering

A method used in recommender systems where algorithms predict a user's preferences based on the preferences of other users with similar tastes.

Buying Intentions

The likelihood or predisposition of consumers to purchase a particular product or service in the near future.