Which Is a Disadvantage of the Direct Approach to Collecting

question 62

Multiple Choice

Which is a disadvantage of the direct approach to collecting perception data?

• A) The criteria are influenced by the brands or stimuli being evaluated.
• B) The spatial map obtained depends upon the attributes identified.
• C) The researcher must identify all the salient attributes.
• D) Both B and C are disadvantages.

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Definitions:

Herfindahl Index

A measure of market concentration that squares the market share of each firm within an industry to estimate the industry's competitive landscape.

Big Three

A term typically used to refer to the three dominant firms in a specific industry or sector, often used to describe the top auto manufacturers in the United States.

Big Four

A term often referring to the four largest professional services networks in the world, offering audit, assurance, tax, consulting, advisory, actuarial, corporate finance, and legal services.

Autos

Short for automobiles, referring to vehicles that operate independently without human push or pull, primarily cars and trucks used for transportation.