When Conducting Conjoint Analysis in _ , the Researcher Must

question 39

Multiple Choice

When conducting conjoint analysis in _ , the researcher must identify the attributes and attribute levels to be used in constructing stimuli.

• A) selecting a conjoint analysis procedure
• B) formulating the problem
• C) constructing the stimuli
• D) deciding on the form of input data

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Definitions:

Experimenter Bias

A type of bias that occurs when a researcher unconsciously influences the outcome of a study based on their expectations.

Unifying Themes

Central ideas or concepts that bring together various disparate elements into a coherent whole.

Research Results

The findings or outcomes derived from scientific or academic investigation.

Ethical Guidelines

Rules and principles designed to govern conduct and decision-making within specific professional fields or activities to ensure fairness, integrity, and respect for all involved.