In Which Approach to Collecting Perception Data Are Respondents Often

question 73

Multiple Choice

In which approach to collecting perception data are respondents often required to rate all possible pairs of brands or stimuli in terms of similarity on a Likert scale?

• A) direct
• B) indirect
• C) preference
• D) derived

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Definitions:

Internal Rate of Return

The discount rate that makes the net present value (NPV) of all cash flows from an investment equal to zero.

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and outflows over a period of time.

Present Value Factor

A factor used in calculating the present value of a cash flow that will be received or paid at a future date.

Desired Rate

An expected or targeted rate of return or interest rate that an individual or company aims to achieve on investments or projects.