The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between $$U ( X ) =$$

question 12

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below: What does X_ij represent? $$U ( X ) =$$

• A) 1 if the jth level of the ith attribute is present, or 0 otherwise
• B) the part- worth contribution or utility associated with jth level (j, j=1, 2, ...k_i) of the ith attribute (i, i=1, 2, ...m)
• C) number of attributes
• D) number of levels of attribute i

---

Definitions:

Constitution

A set of fundamental principles or established precedents according to which a state or other organization is governed.

Shifting Borders

Refers to the changing boundaries between countries, regions, or territories, often due to political, social, or military reasons.

Political Changes

Refers to significant alterations in the governance, policies, or social structure of a society, often as a result of conflict, negotiation, or reform.

Social Changes

Refers to significant alterations over time in behavior patterns, cultural norms, and societal structures.