Which Is a Disadvantage of the Derived Approach to Collecting

question 51

Multiple Choice

Which is a disadvantage of the derived approach to collecting perception data?

• A) It may be difficult to determine before analysis if and how the individual respondents' judgments should be combined.
• B) It may be difficult to label the dimensions of the spatial map.
• C) The criteria are influenced by the brands or stimuli being evaluated.
• D) The researcher must identify all the salient attributes.

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Definitions:

Mental Set

A framework for thinking about a problem based on previous experiences and perceptions, which can both aid and limit problem-solving.

Assumptions

Premises or ideas accepted as true without proof or prior verification.

Preexisting Knowledge

The background information or understanding that an individual possesses before learning new information.

Using An Analogy

An educational method of explaining a new concept by comparing it to a more familiar concept.