The Method Is Based on Minimum Distance or the Nearest

question 53

Multiple Choice

The method is based on minimum distance or the nearest neighbor rule.

• A) complete linkage
• B) average linkage
• C) single linkage
• D) medium linkage

---

Definitions:

Complex Purchase

Purchasing decisions that involve extensive research and consideration due to factors like high cost, long-term commitments, or personal importance.

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.