Interviews with Industry Experts-Individuals Knowledgeable About the Firm and the Industry

question 45

Multiple Choice

Interviews with industry experts-individuals knowledgeable about the firm and the industry -may help formulate the marketing research problem. Which of the following statements is true about interviews with industry experts?

• A) Typically, expert information is obtained by unstructured personal interviews without administering a formal questionnaire.
• B) These experts may be found both inside and outside the firm.
• C) It is helpful to prepare a list of topics to be covered during the interview.
• D) All of the above are true.