Before Defining the Problem, the Researcher Must Isolate and Examine

question 58

Multiple Choice

Before defining the problem, the researcher must isolate and examine the impact of the self- reference criterion (SRC) , or the unconscious reference to one's own cultural values. Which of the following steps does not help researchers account for environmental and cultural differences when defining the problem in an international marketing context?

• A) Define the marketing research problem in terms of foreign environmental and cultural factors. Make no judgments. This involves an identification of the related traits, economics, values, needs, or habits in the proposed market culture. This task requires input from researchers familiar with the foreign environment.
• B) Isolate the self- reference criterion (SRC) influence on the problem and examine it carefully to see how it complicates the problem.
• C) Define the marketing research problem in terms of domestic environmental and cultural factors. This involves an identification of relevant Arab (domestic country) traits, economics, values, needs, or habits.
• D) All of the above are correct.

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Definitions:

Temporal Bone

A bone of the skull, situated at the sides and base of the cranium, involved in the protection of the inner ear.

Temporal Process

A projection on the zygomatic bone that helps form the zygomatic arch, connecting the zygomatic bone to the temporal bone of the skull.

Lumbar

Pertaining to the lower part of the back or the five vertebrae in the lower spine.