Ethical Issues Arise If the Process of Defining the Problem

question 13

Multiple Choice

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?

• A) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
• B) The researcher is ethically bound to offer the most expensive set of services to each client.
• C) The researcher is ethically bound to define the problem so as to further the best interest of the client, rather than the interest of the research firm.
• D) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.

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Definitions:

Baldwin Properties

A name that could refer to a specific company or properties associated with a name "Baldwin," not a widely recognized legal or real estate term.

Fair Market Value

The price at which an asset would change hands between a willing buyer and a willing seller, neither being under any compulsion to buy or sell and both having reasonable knowledge of relevant facts.

Hostile Takeover

The acquisition of a company against the wishes of its management and board of directors by another company or investor.

Supreme Court Of Delaware

The highest court in the U.S. state of Delaware, primarily dealing with appeals on the interpretation of state law.