In the Example Given in Your Text, the International Royal

question 65

Multiple Choice

In the example given in your text, the International Royal Bakery in the U.A.E. addressed research questions including of all of the following except .

• A) What are the opinions of senior managers at IRB?
• B) What are the marketing mix strategies used by each of the major players?
• C) What are the macro bread- consumption trends of the bread market in the U.A.E.?
• D) Who are the major players in the bread market?