Ethical Issues Arise If the Process of Defining the Problem

question 13

Multiple Choice

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?

• A) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
• B) The researcher is ethically bound to offer the most expensive set of services to each client.
• C) The researcher is ethically bound to define the problem so as to further the best interest of the client, rather than the interest of the research firm.
• D) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.

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Definitions:

Licensed Practical Nurse (LPN)

A nurse who has completed a practical nursing program and has a license to provide basic care under the direction of registered nurses and doctors.

Malpractice

The failure of a professional to meet the standards of conduct and competence in their profession, often leading to harm or injury to clients or patients.

Mandatory Reporting Law

Legislation that requires certain individuals or professionals to report suspected cases of abuse, neglect, or exploitation to the authorities.

Physical Abuse

Harm or injury inflicted on a person's body through forceful or violent actions by another.