Examlex
If attitude towards the brand is measured on a seven-point scale from unfavorable to favorable,it could be categorized as unfavorable (1,2,3),neutral (4),or favorable (5,6,7).
Statistical Analysis
The method of gathering, examining, analysing, and showcasing information to identify inherent trends and patterns.
Married Couples
Individuals joined by marriage, often studied in demographics and social sciences.
T-test
An analytical procedure designed to evaluate whether the mean values of two separate groups differ significantly.
Independent Means
Describes a statistical comparison between the means of two or more groups that are independent or not related to each other.
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