You Would Use Weighting Under Which Circumstance

question 49

Multiple Choice

You would use weighting under which circumstance?

• A) to adjust the sample so that greater importance is attached to respondents with certain characteristics
• B) to create new variables that are composites of several other variables
• C) to compare attitudinal scores measured on a seven- point semantic differential scale with lifestyle or image scores measured on a five- point Likert scale
• D) none of the above

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