If in Conducting a Study to Determine What Modifications Should

question 106

Multiple Choice

If in conducting a study to determine what modifications should be made on an existing product the researcher assigns weights of 4.0 to heavy users,3.0 to medium users,2.0 to light users,and 1.0 to nonusers.Which group's opinion has greater importance?

• A) heavy users
• B) light users
• C) medium users
• D) nonusers

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Definitions:

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions.

Brainstorm

A creativity technique designed to generate a large number of ideas for the solution of a problem.

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The process of collecting financial resources from individuals or organizations, typically for starting a business, supporting a cause, or funding a project.

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The highest-ranking executives in a company, responsible for making major corporate decisions, managing overall operations, and acting as the main point of communication between the board of directors and corporate operations.