The Method Is Equivalent to a Lottery System in Which

question 72

Multiple Choice

The method is equivalent to a lottery system in which names are placed in a container, the container is shaken, and the names of the winners are then drawn out in an unbiased manner.

• A) simple random sampling
• B) systematic sampling
• C) nonprobability sampling
• D) stratified sampling

---

Definitions:

Personal Relevance

The extent to which information or situations are perceived as directly impacting an individual's life, thereby influencing their attitudes and behavior.

Transformational Advertising

Transformational advertising aims to create a connection between the consumer's emotions and the product or brand, elevating the perceived value and experience beyond its functional attributes.

Experiential Advertising

A marketing strategy that focuses on helping consumers experience a brand or product through immersive and interactive activities or events.

Elaboration Likelihood Model

A theory in social psychology that describes the process by which attitudes are formed and changed through different routes of information processing, based on the individual's motivation and ability to elaborate on a persuasive message.