Customized Services _

question 22

Multiple Choice

Customized services _.

• A) specialize in one or a few phases of the marketing research project
• B) collect and sell common pools of data designed to serve information needs shared by a number of clients
• C) offer a wide variety of marketing research services tailored to suit a client's specific needs
• D) are research studies conducted for different client firms but in the same way

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Definitions:

Pricing Objectives

Goals that a company wants to achieve through its pricing strategies, including maximizing profit, increasing market share, or positioning the product.

Strategic Decisions

High-level choices made by senior management that set the long-term direction and objectives of an organization.

Pricing

The process of determining the monetary value at which a good or service will be sold in the market.

Predatory Pricing

The practice of first setting prices low with the intention of pushing competitors out of the market or keeping new competitors from entering the market, and then raising prices to normal levels.